Traction & Metrics
1. Milestone Timeline
Brunelly is a new product built on years of enterprise delivery experience. The timeline below traces the path from consultancy to AI-native platform company.
| Date | Milestone |
|---|---|
| 2018 | Pina Vida founded - enterprise software consultancy, grew to 7-figure revenue |
| 2023 | Initial internal PoC using AI to write stories (as ScrumBuddy) |
| 2024 | Initial PoC used with enterprise client projects |
| March 2025 | Maitento AI OS development started |
| June 2025 | Started work on Brunelly platform |
| July 2025 | Early client feedback and validation |
| December 2025 | PoC launch to a few customers |
| January 2026 | Initial Publicis Sapient meetings. Sandbox Accelerator application submitted. |
| February 2026 | Launch at STEP conference as Brunelly. 2nd place at startup pitch event. Won Founders Institute GCC scholarship. Dubai Founders HQ expressed interest and want to discuss further. YCombinator, Hub71, and In5Tech applications submitted. |
2. Current Metrics (as of February 2026)
The numbers below are small. The company launched recently. We present them honestly because early-stage metrics should be read as directional signals, not mature benchmarks.
| Metric | Value |
|---|---|
| Platform sign-ups | ~200 (from waitlist, no paid marketing) |
| Enterprise pipeline | 5+ active conversations |
| Serious demo requests | 20+ (from STEP conference) |
| Product revenue | Pre-revenue (seed stage) |
| Monthly burn rate | ~$7,500 |
| Runway (current, pre-raise) | 12+ months |
| Team size | 3 co-founders + executive chairman + dev team |
| Infrastructure cost | ~$600/month (hybrid cloud: own data centre + Azure) |
3. Enterprise Pipeline Summary
Enterprise conversations are founder-led and relationship-driven. None of these leads originated from paid marketing.
| Prospect | Stage | Potential ACV | Notes |
|---|---|---|---|
| Publicis Sapient / Deutsche Bank | Active evaluation | $250K+ | "Nothing matches this" - awaiting enterprise deck and second meeting |
| De Beers Group | Warm (existing relationship) | $200K+ | Chairman connection, existing enterprise client |
| Medius (global procurement company) | Early conversations | TBD | Network introduction |
| Large consultancy | Early conversations | TBD | Network introduction |
| 20+ STEP leads | Follow-up stage | Various | Active demo requests from in-person conversations |
Pipeline context: Enterprise ACV targets are based on Pina Vida's track record of closing and delivering contracts at this scale. These are not speculative figures.
4. Key Validation Points
Publicis Sapient market evaluation. Publicis Sapient ($5B+ global consultancy) evaluated the market including EPAM and Google offerings before presenting Brunelly to Deutsche Bank. Their conclusion: "We've looked at this internally, spoken to EPAM and Google and nothing matches this - we are very, very impressed." A consultancy of this scale does not stake its Tier 1 banking client relationship on unproven technology.
Deutsche Bank interest validates regulated-industry readiness. Deutsche Bank spent $5M on a failed internal AI PoC and reviewed Google's offering before engaging with Brunelly. Interest from a systemically important financial institution signals that the platform meets the threshold for regulated environments.
~200 sign-ups from waitlist with zero marketing spend. Organic demand demonstrates genuine developer interest without any paid acquisition cost. This provides early data on activation patterns and conversion potential.
Several investors expressing interest. Unsolicited investor interest before any formal fundraising outreach validates market timing and category positioning.
Independent product validation at STEP conference. A serial exited founder - someone who has built and sold companies - grilled the team extensively and concluded: "This is genuinely one of the best products at the whole show." This was not a polite compliment; it followed intense questioning from an experienced founder with real startup and exit experience. Validation from a peer with skin-in-the-game credibility carries weight that marketing cannot manufacture.
Enterprise consulting track record. Pina Vida (predecessor consultancy, IP transferring to Brunelly) has sold and delivered multi-year enterprise contracts with renewals. This is not a team learning enterprise sales for the first time.
Proven results from live client delivery. Brunelly's AI-driven planning and requirements capabilities were validated through Pina Vida's enterprise delivery engagements, producing measurable improvements:
- ~50% reduction in requirements discovery and planning time
- Near zero rewrites - developers accept AI-generated stories without sending them back for rework
- ~30--40% fewer downstream quality issues These results demonstrate that the platform delivers tangible value before a single line of code is generated - the planning and requirements phase alone produces significant efficiency gains.
5. Upcoming Milestones
| Timeline | Milestone |
|---|---|
| Month 1 | Free model launches and separate SaaS monthly subscription tiers |
| Month 2 | Additional enterprise integration for SSO |
| Month 3 | Enterprise integration for Jira and Microsoft. Full design UI/UX feature launch. |
| Months 4--6 | Remaining enterprise integrations. Deploy to production capability. |
| Month 6 | Production deployment features complete |
| Month 12 | Production monitoring. Full AI cross-cutting across all SDLC stages. |
6. How to Read These Numbers
Brunelly is recently launched. The metrics above are directional. What they signal:
- Organic demand exists. ~200 sign-ups from waitlist with zero spend suggests the problem resonates and the product is discoverable.
- Enterprise buyers are engaged. The Publicis Sapient / Deutsche Bank engagement is not a casual conversation - it involves a $5B consultancy putting its client relationship on the line.
- The team can sell. 20+ leads from a single conference, founder-led, with no BD team yet in place.
- Capital efficiency is real. $7,500/month burn with a production-ready platform, hybrid infrastructure, and active enterprise pipeline.
- The window is open. No competitor covers the full SDLC with AI native throughout. Every week of traction widens the moat.