Data Room / Executive Summary

Executive Summary

3 min read Overview

The Opportunity

Enterprise software teams spend $3,000--$7,000 per developer per year on a fragmented stack of planning, coding, testing, and monitoring tools - none of which talk to each other, and none of which were built for AI. Meanwhile, every "AI developer tool" on the market addresses only code generation: roughly 30% of the development lifecycle. The other 70% - planning, estimation, architecture, review, testing, deployment - remains manual, disconnected, and slow.

The Solution

Brunelly is the first platform to cover the entire software development lifecycle with AI native at every stage: from ideation and backlog generation through architecture, code generation, review, and testing - with production monitoring and automated bug-fix loops arriving by year end. Built on Maitento, our proprietary AI operating system, Brunelly replaces 5--8 fragmented tools with a single platform where AI and humans collaborate at every step. This is not vibe coding. This is structured, enterprise-grade, quality-focused software delivery.

Why Now

  • The AI wave has a gap. Cursor ($29B valuation), Copilot ($2B+ ARR), and Devin ($10B valuation) have proven massive demand for AI dev tools - but all stop at code generation. The full-lifecycle category is uncontested.
  • Enterprise tool consolidation is accelerating. Atlassian spent $2.6B on acquisitions in 2025 alone trying to bolt AI onto 20-year-old tools. Enterprises want one platform, not ten. Brunelly is AI-native from the ground up - that architecture cannot be replicated without rebuilding from scratch.
  • The window is 12--18 months before incumbents assemble comparable capabilities through acquisitions. First-mover advantage in the full-lifecycle AI SDLC category is available now.

Traction

  • Launched February 2026. ~200 sign-ups from waitlist with zero marketing spend.

  • Publicis Sapient / Deutsche Bank validation. After Deutsche Bank spent $5M on a failed internal AI PoC and evaluated Google's offering, Publicis Sapient presented Brunelly. Their assessment:

    "We've looked at this internally, spoken to EPAM and Google and nothing matches this - we are very, very impressed."

    Enterprise pilot discussions are active. A $5B+ consultancy does not stake its Tier 1 banking client relationship on unproven technology.

  • Proven results from live client delivery. Brunelly's capabilities were validated through Pina Vida's enterprise consultancy work, delivering measurable improvements:

    • ~50% reduction in requirements discovery and planning time
    • Near zero rewrites - developers accept stories without sending them back for rework
    • ~30--40% fewer downstream quality issues

  • Independent product validation at STEP conference. A serial exited founder grilled the team extensively and concluded: "This is genuinely one of the best products at the whole show." 20+ serious leads requesting demos and follow-ups.

  • De Beers Group relationship via Executive Chairman and existing Pina Vida consultancy engagement. De Beers is actively exploring cost-cutting and operational optimisation across the group, with additional pipeline across consulting and financial services.

Market Size

Value
TAM $15.7B by 2033 (AI dev tools market, 42.3% CAGR)
SAM $3.5M--$8M addressable spend per 1,000-developer enterprise org
Adjacent $600B+ global software development market; if AI handles 50% of the SDLC, the addressable opportunity is $300B

Business Model

  • Enterprise: ~$250K ACV target, platform license plus per-seat pricing ($79--$139/dev/month), with on-prem/hybrid deployment capability.
  • Self-serve: Free tier limited to work item improvement and coding on cheaper AI models, targeting small businesses and founding teams for ground-up awareness; paid tiers from $29 to $79/month as teams outgrow free limits.
  • Revenue mix target: 70% enterprise / 30% self-serve, with enterprise contracts providing predictable ARR.

The Team

  • Guy Powell, Founder & CTO - Coding since age 7. MSc Robotics & AI (Bristol, distinction). Ex-Microsoft, Ex-Symantec. Built the entire Brunelly + Maitento stack. Grew Pina Vida to 7-figure revenue.
  • Dhilushi Perusinghe, CEO - 6-year partnership with Guy. Engineering background. Delivered on London's Elizabeth Line (Crossrail). Runs all commercial operations.
  • Trishna Dhand, CFO & Co-founder - Financial turnaround specialist with IPO experience who trimmed over 40% of operating costs in her first year, navigating the consultancy through volatile market conditions with disciplined cost management.
  • Jonathan Kendall, Executive Chairman - Former VP at Unilever and senior executive at De Beers Group. Investor network and enterprise relationships.

The Ask

$1.5M seed at 15% dilution. Use of proceeds: CEO hire, product owner, Sri Lanka engineering expansion (~$500/mo per senior developer), enterprise compliance (SOC 2, SSO), GTM team in UAE, and additional data centre regions. Current burn is $80K/year - this round provides 3+ years of runway even with planned scaling.

Path to Series A: ~$1M ARR within 18 months, supported by enterprise contract conversions and self-serve growth.

Key Milestones (Next 12 Months)

  • Month 1--6: 5 enterprise pilots live, including Publicis Sapient/Deutsche Bank. SOC 2 Type I certification. SSO and audit logging shipped.
  • Month 6--12: 3 pilots converting to paid contracts (~$750K ARR from enterprise alone). Full spec-to-production loop complete: spec, develop, review, test, deploy, monitor, fix, repeat.
  • Month 12--18: Series A at ~$1M ARR, with a proven enterprise sales motion and a product moat that took 2+ years to build.